DigiPHY

DigiPHY is Granstudio's business unit that develops and commercializes a mixed-reality automotive seating buck system that combines VR & physical supports into an XR design environment.

The ultimate XR seating buck

DigiPHY is an adaptive seating buck and open design platform that can host a wide range of creative supports. Designed by designers for designers, This innovative tool assists in the integration of ergonomics and user experience into a leaner design process. DigiPHY allows designers and engineers to adjust to the ergonomics of any vehicle in a matter of seconds. The unique and patented Auto-Alignment closes the gap between virtual and physical realities.

Granstudio's dynamic seating buck for UX/UI, HMI and ergonomics evaluation during automotive design processes

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Digital-Physical alignment
Adapts to any kind of vehicle
Plug and Play Interface
Easy to mount project specific parts
DigiPHY truck version available

Why DigiPHY?

DigiPHY addresses 3 fundamental needs in contemporary automotive design:

EXPERIENCE DRIVEN DESIGN APPROACH

Working with virtual reality, rather than static physical models, allows for the integration of dynamic and non-tangible design elements into the creative process from day one. However, virtual reality alone cannot fully replace the haptic feedback that is essential to the vehicle experience. Therefore, DigiPHY combines digital and physical supports, creating a single immersive and creative environment.

NEED FOR BUDGET AND TIME EFFICIENCY

Efficiently managing time and budget is key when you're looking to create more design iterations, bring products to market faster, or reduce overall development costs.

DigiPHY is a fantastic tool to reduce budget and cost. Its speed and user-friendly interface make interaction seamless and using physical properties only where necessary cuts time and cost.

ERGONOMICS IN THE DESIGN PROCESS

The new opportunities offered by electric platforms, evolving in-car user behaviours, and innovative HMI systems all highlight the importance of considering ergonomics and layout during the design process. With DigiPHY, you have a versatile solution that allows you to explore these aspects effectively. With its plug and play interface, DigiPHY allows to switch layouts in a matter of seconds.

What DigiPHY’s clients say

“We got into a creative multi-disciplinary collaboration flow for the next hours.”

Simon Lamarre, Head of Prospective Design at Lynk & Co

“I would rather call it the Infinitebuck, as you can do almost anything with it”

Ben Hall, Studio Engineer at GEELY Design Global

“The DigiPHY facilitates and enables the communication between design and engineering.”

Jean-Michel Gallay, Architecture and Engineering at Renault

Real World Applications

DigiPHY is a flexible system that can be used in all stages of the design process.

Lay Out Development

DigiPHY allows to explore, compare and define desired ergonomics and layout’s, from finetuing the driving position to researching new behaviours.
Ergonomic Verification

It is possible to add CNC milled parts in key areas to verify physical ergonomics, going from headroom to positioning of a touchscreen.
UX Driven Design

A dynamic allignment of VR viewing and physical supports allows to integrate UX related design content ( interaction, light, movement etc.. ) early on in the design process.
HMI & UI Development

The possibility to easily mount screens on the IP support in any desired position make the DigiPHY a perfect tool to design, develop and test HMI systems.
Design Review

The possibility to adapt the DigiPHY with one push of a button to different car dimensions, together with it's moveablity, make it’s the ideal tool for design reviews.
Communication

Making use of a shared VR environment it is possible to review, present and comment together a single project from different places, cutting back travel costs and time
User Research

Its ease of use and flexibility make the DigiPHY the ideal tool for customer testing, allows to compare designs, color and trim options, and ergonomic variations.
Virtual Showroom

It’s distingusihed design, ease of use and moveability make the DigiPHY ideal as instrument to create car showrooms in which clients can experience and personalise different cars.

Use Cases

Discover how top companies in the industry are leveraging the power of DigiPHY to revolutionize their phygital design process.

Lynk&Co, a case study

Lynk & Co’s Prospective Design Team loves a challenge. In preparation for a new concept car project, interactive virtual concept models were developed.