DigiPHY

DigiPHY is a mixed-reality seating buck system, designed, manufactured and commercialized by Granstudio in support of the digital transformation in the automotive design process.

The ultimate XR seating buck

DigiPHY is an adaptive seating buck and open design platform that combines VR & physical supports into an interactive XR design environment. This innovative tool is designed by Granstudio to assist in a leaner and more User Experience driven design process. It allows designers and engineers to adjust to the ergonomics of any vehicle in a matter of seconds. Join leading OEM’s such as Lynk & Co, Renault, Mazda and Volvo, and use DigiPHY as an enabler and accelerator of the digitalization in your design process.

  • Automotive XR Design Platform

    Digital-Physical alignment

  • Automotive Seating Buck

    Foster cross-disciplinary collaboration

  • Phyigital Automotive Design Platform

    Dynamic testing

  • Configurator for Automotive Layout Adjustment

    Plug and Play Configurator Interface

  • Seating Buck for Commercial Vehicles

    DigiPHY for commercial vehicles

  • seating buck

    Adapts to any vehicle layout

  • XR automotive seating buck with physical properties

    Easy to mount physical properties

Why DigiPHY?

DigiPHY addresses 3 fundamental needs in contemporary automotive design:

LEAN DESIGN ITERATIONS

DigiPHY is a fantastic tool to reduce the cost of physical models, creating prototypes only there where a haptic feedback is necessary. By reducing the production of physical models, time-to-market can be shortened. With its seamless interaction this raises the number of design iterations throughout the design process.

INTEGRATION OF ERGONOMICS

Ergonomics play a key role in automotive design. DigiPHY allows design teams to effectively explore physical ergonomics, but also to evaluate for example the visibility or the reachability of displays. With its intuitive interface, DigiPHY can switch between different layouts in just seconds, enabling unbiased benchmarking.

EXPERIENCE-DRIVEN DESIGN

DigiPHY creates a single immersive and creative design environment by combining digital and physical supports. The unique and patented Auto-Alignment perfectly aligns these physical and virtual realities. This allows design teams to explore dynamic and non-tangible design elements such as light, interaction and sound, and trust DigiPHY to make decisions on the spot.

What DigiPHY’s clients say

“We got into a creative multi-disciplinary collaboration flow for the next hours.”

Simon Lamarre, Head of Prospective Design at Lynk & Co

“I would rather call it the Infinitebuck, as you can do almost anything with it”

Ben Hall, Studio Engineer at GEELY Design Global

“The DigiPHY facilitates and enables the communication between design and engineering.”

Jean-Michel Gallay, Architecture and Engineering at Renault

Automotive Adaptive XR Seating Buck

Auto-Alignment:​ as immersive as it gets​

The correct positioning and haptic feedback of physical elements forms the base of any automotive design project. Virtual layers however allow to experience less tangible elements like sound, light and interaction. They can only be combined successfully if the position of both physical and virtual elements is correct. Auto-Alignment does exactly that, taking away the hassle and lack of precision of manual alignment.

Real World Applications

DigiPHY is a flexible system that can be used in all stages of the design process.

  • Dynamic Layout Development

    DigiPHY Automotive Adaptive Design Seating Buck with XR technology

  • Ergonomic Verifications

    seating buck for ergonomic verification

  • UX & Interaction Design

    DigiPHY automotive XR seating buck for interaction design

  • HMI Design & Development

    DigiPHY automotive XR seating buck for HMI design

  • Design Reviews

    Seating Buck Design Reviews

  • Remote Collaboration

    DigiPHY XR automotive seating buck remote collaboration

  • User Research & Testing

    Automotive Cininc test and benchmarking platform

  • C&T Design

    XR technology for Color and Trim review

WORSKSHOP SERVICES

Bespoke Phygital Workshops  with DigiPHY​

Do you have a concept or production vehicle project, UX study to further explore in depth, an HMI strategy to develop, or a user test to be conducted? Design for Experience, Experience your design with a workshop on DigiPHY. Many OEM’s have already successfully used DigiPHY and Granstudio’s UX-driven design approach to tackle complex, cross-disciplinary design challenges.​

  • Explore the potential of a dynamic XR design session on DigiPHY and how it can improve collaboration while saving you time and money

  • Experience your automotive design project on DigiPHY together with your team members and our expert Phygital design team.

  • Envision, Experience and Evaluate your UX and UI ideas and designs indepth on DigiPHY

  • Gather valuable insights from real users through user tests or clinic tests conducted on DigiPHY

Discover how top companies in the industry are leveraging the power of DigiPHY to revolutionize their phygital design process.

Granstudio provides an integrated solution, service, support and tools. During the implementation phase our ‘Customer Success Team’ works with our customers to assure a successful integration of the DigiPHY in their design workflow.

Lynk & Co and Granstudio collaboration with digiphy seating buck

Lynk & Co, A gamification experience

Lynk & Co’s Prospective Design Team loves a challenge. In preparation for a new concept car project, interactive virtual concept models were developed.

Discover the Project ➔

Download the Case Study  ➔

Granstudio Collaborates with Mazda during DigiPHY Adaptive XR Seating Buck Workshop

Mazda, Perform dynamic benchmarking

Testing without loosing the body memory gained from the experience. With DigiPHY, Mazda experience and benchmark in a complete and immersive way various package alternatives including the current Mazda MX5.

Download the Project Case ➔

Granstudio Collaborates with Renault during DigiPHY Adaptive XR Seating Buck Workshop

Renault, experience to make decisions in confidence

Renault's Design and Engineering Teams collaborated on DigiPHY to test and validate ideas for package definition.

Download the Project Case ➔

Drako dragon develop with DigiPHY XR tecnology

Drako Dragon, Defining a new vehicle typology

We exploited the potential of DigiPHY, to design a Drako Dragon, car that has a comfortable and spacious interior without compromising performance and aerodynamics.

Discover Drako Dragon ➔

Download the Project Case ➔

  • Seating buck VR Headset

    Compatible with various VR headsets and visualization software like Unreal Engine & Vred​

  • XR Automotive Seating buck Safety Feature

    Fully CE certified and safe to use ​

  • Wheels on XR Automotive seating buck

    Designed to be easily moved, for example to a presentation room or close to a full-scale mock up​

  • Automotive Seating Buck Technology

    Designed to be as intuitive and ‘minimal’ as possible, DigiPHY does not stand in between you and your creativity​

  • Automotive seating buck Steering Wheel

    Any physical properties can be specifically prepared and added to fully test the design, ergonomics, and HMI

Discover the Design Services of Granstudio

Automotive ➔

UX-driven vehicle design.

Seamless interactive experiences.

Mobility ➔

Future-proof mobility means.

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