Interaction Design
Our Interaction Design team creates HMI Systems, UX/UI Designs and Phygital Experiences
Our interaction design competences cater to all phases. What makes us stand out is our unique capability to seamlessly combine these skills with expertise in automotive design and mobility design. This transdisciplinary approach allows us to create comprehensive and multi-dimensional car interactions and services that are truly exceptional.
Discover our activities and expertise in Interaction Design
Phygital Design
Our UX-driven design approach, combined with our expertise in both physical and digital design, enables us to create holistic vehicle experiences. This includes:
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Researching the desired user experience and how it translates into vehicle design
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Defining, designing and prototyping layout, contents and technologies for smart interiors
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3D VR and XR models that allow to interact with the vehicle. These models can be used both during the design process , for customer testing or as presentation models.
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Full prototyping of HMI systems and Smart Cabins
2D & 3D HMI Design
Our expertise and services in HMI Design encompass all stages of the process, from early concepting to delivering production-ready outcomes.
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GS typically conducts design sprints to generate, test & validate UX concepts through a mix of brainstorm sessions, use cases creation, sketching, quick 3D modeling & prototyping. The outcome can include HMI layout ideas, new ways of interacting with the car, UX/UI ideas at the intersection between physical and digital, use of new technologies, styling opportunities related to digital design. All integrated in the overall vehicle design.
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We combine UX fundamentals with design language explorations to design and protoype HMI Systems that are simple, compelling and coherent with your Brand values.
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Our unique 3D design experience and deep know how of game engines allows us to create stunning multidimensional HMI Designs with enhanced interactivity.
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In addition to regular digital prototyping, our expertise in DigiPHY enables us to possess a great set of competences in building the most challenging XR HMI prototypes.
Service Design
Our UX-driven design approach, combined with our expertise in mobility design, puts us in the perfect position to ideate and design mobility services. This includes:
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We have an extensive database of user trends that we use to complete our project-specific researches. In this research we take a deeper look at both the user desires and the contextual needs.
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We create enganging User Journey maps, both graphically or through real-life role-playing on our DigiPHY.
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In this phase we organize and structure the contents and features of the interface, creating a hierarchical system that can be tested and optimized though the use of lo-fi digital prototypes. It will all result in a hierarchical system where all the information are nicely prioritized and organized for the user.
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We create prototypes of our apps and interfaces that are smooth and seamless.
DigiPHY Advanced XR System
To develop vehcile interactions and HMI systems we use our own cutting-edge XR design tools.
Featured Interaction Projects
MOSAIC adaptive HMI
MOSAIC is GS’s exploration of an HMI that is simple and intuitive to use, but at the same time offers the flexibility to user to adapt to his own contextual needs and desires.
Discover Mosaic ➔
3D HMI System
We’re investigating into the possibilities of using the third dimension to enhance in-car interaction systems.
Discover more ➔
Lynk&Co’s Cool Family Car, a gamification experience
Lynk & Co’s Prospective Design Team loves a challenge. In preparation for a new concept car project, interactive virtual concept models were developed.
Discover more ➔
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Jidu ROBO-01 Concept HMI
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Weglad Navigation App
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DRAKO Motors HMI
